You The Brand A Conversation With Bernadette Rivell Daniels

You… The Brand: A Conversation with Bernadette Rivell Daniels Bernadette Rivell Daniels is principal and founder of Identity Brand + Design, a strategic, full-service branding and design agency situated in Ponte Vedra Beach. She landed in Florida in 2009 after a excessive-powered career in local and network tv in New York City and Philadelphia. She’s built her enterprise on the idea that in order to succeed, companies and people must tell an excellent story about who they are. Rivell Daniels says that there are a number of steps to making a memorable brand, whether or not it’s for a brand new network or a candidate newly on the market for a job. Step one is to figure out who you might be â€" figuring out your core values, strengths and expertise. Most jobseekers make the error of attempting to appeal to every employer, Rivell Daniels says. If you’re honest with yourself, you’ll admit that not each job is a superb match in your expertise or your personality. You’ll have a preference for bigger firms or small, informal versus buttoned-d own, or for profit versus mission-based organizations. The identical strategy of figuring themselves out works for companies as well. You can see proof in the latest evolution of cable community branding. They are transitioning from making an attempt to draw every viewer to (in their very own phrases) turning into “branded video destinations”… or, in less complicated terms, “specializing.” TBS has shifted to comedy, while TNT specializes in drama and USA makes quirky “characters welcome.” They perceive their own strengths and just as importantly, they understand their perfect target audiences. Rivell Daniels says that it takes courage to decide that your audience isn’t the complete universe; you have to consider that when the best customer â€" or employer â€" comes alongside, your value shall be obvious. “Once you find the proper area of interest for what you supply,” she says, “selling your self is so much easier.” Understanding your audience helps you under stand what messages will resonate. Once you have recognized your core values, abilities, expertise and expertise, you possibly can craft a branding assertion, a type of tag line in your profession path. Great branding statements are memorable because they distill what you stand for and your differentiation into just a few phrases. How few words? According to advertising agency CEO Patrick Di Chiro on this nice article on effective firm model statements, one or two is ideal. That would possibly sound almost unimaginable unless you’re a powerful brand like Volvo (Di Chiro says that its one word branding statement is “security.”) If you possibly can’t get down to one or two words that describe your talent, you'll be able to work on a phrase; broaden your statement right into a sentence that will resonate with folks you meet. Rivell Daniels says that your brand statement must be part of your regular networking, together with appearing on your small business card. As a graphic an d web designer, she deplores the wasted house on most individuals’s business or calling cards. “Use the again of the card to record your skills or publish the hyperlink to your social media pages,” she suggests. “Jobseekers ought to take their cue from firms and develop collateral that enhances their model and makes them memorable.” Bernadette Rivell Daniels will offer more suggestions for creating and promoting “You… The Brand” on the August 20 assembly of the WorkSource Professional Network. Contact Patsy Partin at WorkSource to make a reservation for the meeting at Do you could have a private branding assertion? Leave a comment and share yours. Published by candacemoody Candace’s background includes Human Resources, recruiting, coaching and evaluation. She spent a number of years with a national staffing firm, serving employers on each coasts. Her writing on enterprise, career and employment issues has appeared in the Florida Times Union, the Jacksonville Busine ss Journal, the Atlanta Journal Constitution and 904 Magazine, as well as several national publications and websites. Candace is commonly quoted in the media on native labor market and employment issues.